|
TICK |
Use this list to identify
that you have completed all the sections of your Business Plan |
|
q |
Detail
the purpose
of the plan. Make sure you fully understand it's purpose before setting
out to write it |
|
q |
Review your SWOT analysis of the
business and include a summary. Don't ignore your weaknesses or threats
to the business. |
|
q |
Begin with the history of the business, and an outline of your
offer. Focus on the key information the reader will want |
|
q |
Cover
the market area you compete in,
making sure you cover the market trends and key factors as well as the
nature of any existing customers or key targets. |
|
q |
Describe
your main competing products and
suppliers, showing comparisons with yours, and why you will be able to
compete |
|
q |
Explain how you are to market your product remembering to cover
in this section its market position, pricing, promotion, and
distribution channels |
|
q |
Set
out the business structure and the key skills of your
management and employees |
|
q |
Outline
your existing operations such as
premises, production facilities, management information systems,
remember to cover any plans for improving them |
|
q |
Give
historical financial information;
highlighting key figures and trends, explaining anything that is
unusual. |
|
q |
Include the businesses
latest financials with an
up-to-date cashflow position, profit and loss and balance sheet
|
|
q |
Prepare financial forecasts for a
number of future years detailing key assumptions and any contingency
plans you expect to have in place. Don't use over optimistic assumptions |
|
q |
Keep
the
plan short and focused moving any
detailed information like market research, and extensive financial
information to the appendix. Do not waffle or include unnecessary
details |
|
q |
Read through to ensure that it looks a
realistic strategy and gives a realistic action plan. Get others
to look through and make comments or offer feedback. |
|
q |
After completing the plan and tasks above write a one/two-page
executive summary to go at the
beginning of the plan. |
